BACKGROUND
Exercising not only reshapes your body but also your future. Everyone is aware of the benefits that comes with working out and the commitment it takes. Old-fashioned concepts involving sheer will and perseverance may not be suitable for the newer generations to empathize. 

INSIGHT
In order to connect with the Gen Z, body conditioning process must be enjoyable and entertaining.  

IDEA
What if the user’s body conditioning process directly impacts the character’s attributes from his/her favorite games from Blizzard, Steam, EA, and Epic games?