BACKGROUND
Texas announced prohibition of abortion within the state on September, 2021.
INSIGHT
Whopper and Whopper Junior are two of the biggest staples in the franchise. Throughout the years, Burger King has been a strong advocate in human rights, endeavoring to raise awareness on such issues.
IDEA
To promote the importance of ‘right of choice’, Burger King will have an abortion on Whopper Junior, delisting from the menu, effective International Women’s Day, March 13th, 2022.