BACKGROUND
As personal well-being became more meaningful in today’s society, consumers began to show more interest in organic products. They, however, are still not fully aware of the process and the standards required for a product to be considered organic.

INSIGHT
Whole Foods structured an environmentally sustainable system of products in which they consider organic under strict specifications.

IDEA
Whole Foods has created a metaverse platform within Roblox where users can learn about organic, sustainable farming by experiencing the intricate processes within a simulated environment. Participants will receive real-world discounts on their Whole Foods purchases based on their productivity in the Whole Foods Simulator.