New York Times 2.0
Brand : New York Times
Role : Art Direction, Concept
Regonition
New York Festivals Advertising Awards 2023 Gold X2
Clio Awards 2023 Bronze X3
Young Ones ADC 2023 Gold | Bronze
Mad Stars 2023 Crystal
BACKGROUND
91% of news consumers prefer consuming visual contents and only 20% prefer reading long-text news articles
Insight
Despite the consumers’ strong preferences for news-based media platforms, most of the news media industry still maintain the traditional text-based websites.
Idea
Redefining the New York Times’ website into a revolutionary visual-based UX design to satisfy the consumer’s partiality.